VERZEE

This project explores the mechanics of fashion packaging through a digital lens. I built the entire visual identity in 3D to understand how light interacts with different fabrics, from heavy wool textures to crisp shirt collars. By stripping away traditional photography and relying solely on typography, the design highlights the structural details of the branding itself. From the layout of the hang tags to the hierarchy on the boxes, every element was a rigorous exercise in art direction and layout.